Blue Jackets See Increases In Attendance, TV Ratings Amid Historic Win Streak
The Blue Jackets are looking to tie an NHL record with a 17th straight win when they play at the Capitals tonight, and the streak has resulted in a notable boost in business for the team. The Blue Jackets' average attendance for their six games at Nationwide Arena during the undefeated month of December was 16,809, up 20% compared to the same month a year ago, when the Blue Jackets had the worst record in the league. Blue Jackets Senior VP & CRO Cameron Scholvin said, “Particularly as you got into the holidays, you really saw it. The streak was building, football season was ending, people have time on their hands and we’re the buzz right now.” The team has sold out four games so far this season, the same number they sold out through all of last season. Scholvin anticipates a standing-room-only crowd for Saturday’s home contest against the Rangers, which has the potential to be the record-breaking game. He additionally said fans are purchasing partial plans “at an unprecedented clip” in order to secure playoff tickets. "The consumer confidence in our team’s outlook is at an all-time high, and we’re seeing that." The team declined to share specific ticket sales figures. Meanwhile, traffic to the team’s web site increased 50% from November to December.
ON THE AIR: The Blue Jackets this season are averaging a 1.77 household rating on FS Ohio in the Columbus viewing area, an 88% increase over viewership through the same number of games last season. Since the start of the team’s win streak on Nov. 29, Blue Jackets games are averaging a 2.43 household rating, which accounts for more than 22,000 homes in the market. The team’s most recent game, a 3-1 win on Tuesday over the Oilers, notched a 5.0 local household rating, the highest-rated non-simulcast regular-season mark in franchise history. The only higher-rated game was the team’s inaugural game in ’00, which delivered an 8.2 in simulcast with WBNS-CBS.