Image via hypergolic.co
New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Hypergolic LLC Profile
Founder: Kristy Gale
Headquarters: Scottsdale, Arizona
1. Elevator Pitch
Hypergolic LLC provides solutions to help sports industry players simplify and maximize athlete biometric data privacy, ownership and usage rights, while protecting and leveraging it for revenue generation, as the Internet of Things emerges.
2. Problem and solution
Professional and amateur leagues, teams and athletes utilize fitness tracking technology to collect and act on player tracking data, including biometric data. This data is used to increase athlete performance and reduce injury, improve team gameplay, and enhance fan experiences. The sports industry wants to capitalize on athlete biometric data, or “ABD,” and is positioned to do so through mobile applications, virtual and augmented reality experiences for fans, fantasy sports, sports betting, and more. Several factors pose serious challenges to those who contribute, use or want to use ABD:
- Data collection technology is quickly advancing from wearable tech to injectable, ingestible, and implantable technology that transmits the most granular and personal health data to leagues, teams, and others.
- Big data capabilities are increasing which will make more data and more sensitive data available to more people.
- Ethical, legal and socially acceptable data collection policies and practices are undeveloped.
- Similar policies and practices regarding the dissemination and use of ABD are also undeveloped.
- As a result, athletes and other ABD owners or licensors are vulnerable to loss of privacy, property and other rights.
- These challenges will increasingly occur and grow in severity as the IoT develops and leagues, teams, their partners, and others recognize ways to capitalize on ABD.
- Business models that address these new challenges have not yet been developed or are in very early stages, creating an environment prone to regulatory challenges, class action lawsuits and other forms of litigation and legal claims that can limit progress and eat away vast amounts of resources.
Hypergolic offers business and compliance services that prepare clients to address the unique and complex characteristics of ABD. Hypergolic provides services to help their clients – leagues, teams, their data partners, athletes, unions, sponsors, partners and content creators – identify ABD privacy, ownership and property rights so they can get the authorizations and licenses they need and the revenue they deserve through innovative solutions and simplified processes.
3. Market
Hypergolic’s target market initially is domestic and foreign professional sports leagues, teams, athletes, unions and their data collecting and processing partners since these parties stand to gain – and lose – the most. Leagues and teams, with their data collection partners, collect biometric data from athletes and are poised to monetize ABD and player tracking data in the very near future. Athletes risk losing privacy and property rights if they do not control the collection and use of their own biometric data. Unions are tasked with protecting athlete rights and licensing athlete intellectual property rights, plus they have a once-in-a-lifetime opportunity to be the trusted custodians of ABD while also generating almost unimaginable profit for athletes and the unions from third-party use of ABD. Hypergolic’s overall market includes all parties who stand to make a profit from ABD including those in collegiate sports, youth sports, eSports and others who will use the biometric data for their own products such as fantasy sports contest operators, sports and eSports betting operators, sponsors, endorsers and other content creators.
4. Business Model – How do you make money?
Hypergolic is a services company that is rapidly growing to include products for industry players. We help clients get up to speed on the issues, identify potential pitfalls, and develop viable solutions. And we are creating a tech solution comprised of IAAS, PAAS and SAAS to manage, track and perform compliance and business transactions related to ABD.
5. Management Team
Kristy Gale, CEO, and adding more!
6. What else do you want the audience to know about your venture?
If you have questions about how Hypergolic can work with you or your team to optimize revenue opportunities while managing risk, or to better understand the hot-button issues around ABD, please contact us at info@Hypergolic.co.
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.
