New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
This particular startup is part of the Dodgers Accelerator with R/GA that is culminating in a demo event today.
Company name: ShotTracker
Founder(s): Bruce Ianni, Davyeon Ross
Headquarters: Kansas City, Kansas
1. What is your elevator pitch?
ShotTracker brings elite level analytics to basketball teams at every level of the game. We have two products. Our first product, the original ShotTracker, captures shooting stats for an individual practicing alone. Our second product, ShotTracker TEAM, automatically captures real-time stats for an entire team of players during team practice and games. This includes multiple players, multiple balls and multiple hoops.
ShotTracker TEAM Product Overview from ShotTracker on Vimeo.
2. Problem & Solution
The problem is that it’s very laborious for basketball players and teams to capture their stats, but it’s critical to do so to be competitive. Traditionally, tracking a team’s stats requires additional people and time to observe the players, record their actions, tabulate their stats and analyze the data for insight. There is not another system that does this in real-time, let alone affordably.
3. Market – your target market and the overall market
Our target market is competitive basketball programs, ranging from high school to the NBA, and the facilities where they play.
4. Business Model – how do you make money?
Our revenue comes from the selling the system’s hardware, annual subscriptions for the data, and value-added services.
5. Management Team
Bruce Ianni, CEO
Davyeon Ross, COO
Lori Gery, CMO
Clint Kahler, CTO
6. Anything else you want the audience to know about your venture?
We’re honored to have just announced the close of a $5MM seed round with investment from leading VCs and two basketball legends, former NBA All-Star Earvin “Magic” Johnson and former NBA Commissioner David Stern.
