Harry Caray Calls Cubs' Game 7 World Series Win In New Spot From Budweiser

A-B InBev has honored late Cubs broadcaster Harry Caray with a new Budweiser spot that "has him calling the end of Game 7 this week," according to Mae Anderson of the AP. A-B moved "quickly to create the video that would capitalize on one of the greatest feel-good sports moments in more than a century." A-B VP/Marketing Ricardo Marques said that the video with Caray "calling the final out of this year's World Series, was conceived of only about 10 days ago and spliced together with audio from Caray's days as a Cubs broadcaster." With the "blessing of the Harry Caray estate and Chicago's WGN network," a team from Budweiser and VaynerMedia "culled through archives of yesteryear's games between the Cubs and the Indians, and also games with big finishes, to set up the illusion." A separate crew worked "throughout Wednesday night to capture video of fans in and around Wrigley Field as game seven unfolded." Marques said that they could have "used stock footage ... but everyone wanted something that looked very real." The final two-minute video was approved at 5:30am ET Thursday and "went online" around 7:00am. Budweiser is "working on an ad that runs shorter than the original two-minute version, slated to air on TV this weekend" (AP, 11/3). Dutchie Caray, Harry's widow, said, "What a commercial. It just brought back so many memories" (WGN America, 11/4).