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Marketing and Sponsorship

NHL Experimenting With Virtual Ad Displays On Rink Boards During World Cup Of Hockey

The NHL during the World Cup of Hockey is "experimenting with a major change" to ads on rink boards on TV --  a change that the league is "hoping may eventually become more widespread," according to Susan Krashinsky of the GLOBE & MAIL. There is a "virtual overlay on the boards that a...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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