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SBJ In-Depth: Sponsorship and Marketing

The sports sponsorship market continues to evolve rapidly as brands seek the best strategies across an array of platforms. How are they using sports to make real connections with consumers and forge ongoing relationships? How are properties structuring deals and working more closely with brands to craft campaigns? We’ll speak with brands, agencies and properties to highlight the efforts that are producing the best results.

Publishing Date: October 17 Ad Close: October 3 Materials Due: October 5

For more information, contact Julie Tuttle, National Director of Advertising at: (212) 500-0711 or jtuttle@sportsbusinessjournal.com

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

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