Bud Light Denver Broncos Team Can (PRNewsFoto/Bud Light)
In celebration of the Super Bowl champion Denver Broncos’ season opener Thursday, Bud Light is giving away to the first 50,000 fans of legal drinking age in Colorado a complimentary beer that is redeemable through the mobile shopping app Ibotta.
Beginning on game day when the Broncos host the Carolina Panthers in a Super Bowl rematch, fans could visit DenverBroncos.com/ibotta or download the Ibotta app to earn a cash back rebate for beer at local bars, restaurants, retailers and at select vendors inside Sports Authority Field at Mile High.
“Ibotta is thrilled to partner with Bud Light and the Broncos to celebrate the kickoff of football season in our hometown,” Ibotta CEO Bryan Leach said in a statement. “As a Denver-based company, we’re excited to give Broncos fans across the state the chance to raise a glass and give cheers to the champs.”
Anheuser-Busch, which produces Bud Light, has a partnership with Ibotta and is focusing on mobile.
The official beer sponsor of the NFL has been pushing its #MyTeamCan campaign, emphasizing team-oriented cans to the extent that on the Broncos’ Orange Herd app there is an augmented reality experience with the team’s Bud Light can. Broncos fans who use their smartphones to tweet photos at the stadium can redeem branded prizes at the Bud Light Twitter vending machine on the main concourse.
“Mobile gives Bud Light the ability to produce different experiences for fans on one consistent platform, whether you’re redeeming a coupon or having an augmented reality experience with your Bud Light Denver Broncos team can,” Anna Rogers, the director of NFL marketing at Anheuser-Busch, told Mobile Marketer.
