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Volume 26 No. 3
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ESPN Tops Sports Sites In July Unique Visitors, But MLB.com Leads In Avg. Time Per User

MLB in July led the comScore multiplatform digital rankings for sports with an average time spent per visitor of 65.5 minutes. The figure, beating ESPN’s 59.4 minutes per visitor, is believed to be the first time a single-sport entrant has ever led the category in that measure and the first time it wasn’t topped by a media entity. ESPN did top the rankings in reach measurement for the 29th consecutive month with a total of more than 79 million uniques, and generated 4.69 billion minutes of total consumption. Both figures were down from June, and ESPN’s consumption total was also down from July of last year as much of the category operated in one of the slowest points of the year. The Olympics, the return of fantasy football registration and MLB’s non-waiver trade deadline should all help generate significant shifts during August. The MLB At Bat app in July posted another month of more than 1 billion minutes of consumption with 1.15 billion, remaining as the category’s most popular app, and has now topped 5 billion minutes since the start of the '16 regular season.

TOP SPORTS SITES IN JULY BY UNIQUE VISITORS AND TOTAL TIME SPENT
RANK
SITE
UNIQUES (000)
1
ESPN
79,054
2
Yahoo Sports-NBC Sports Network*
56,126
3
Fox Sports Digital-Sporting News Media
43,355
4
USA Today Sports Media Group**
41,053
5
Bleacher Report-Turner Sports Network***
41,020
6
CBS Sports^
40,416
7
MLB
38,443
8
SB Nation
38,438
9
NFL Internet Group
24,713
10
Sports Illustrated sites#
24,563
11
MSN Sports
14,963
12
Active.com sites
11,364
13
Deadspin.com
8,215
14
TMZ Sports
6,648
15
World Wresting Entertainment
6,602
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
4.69 billion
2
Yahoo Sports-NBC Sports Network*
2,74 billion
3
Fox Sports Digital-Sporting News Media
609 million
4
USA Today Sports Media Group**
454 million
5
Bleacher Report-Turner Sports Network***
1.39 billion
6
CBS Sports^
937 million
7
MLB
2.52 billion
8
SB Nation
287 million
9
NFL Internet Group
439 million
10
Sports Illustrated sites#
225 million

NOTES: * = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel.. ** = 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. *** = NBA.com, NCAA.com and WNBA.com. ^ = Includes 247Sports.com.   # = 120 Sports, National Football Post and The FanSided Network.