The Cowboys and Univ. of North Texas yesterday finalized a partnership that "will offer internship and employment opportunities for students," according to a front-page piece by Julian Gill of the DENTON RECORD-CHRONICLE. The partnership also gives UNT the "ability to advertise with the organization." UNT will be the "only college to advertise" with the Cowboys. The deal gives UNT a "significant presence" at AT&T Stadium as well as The Star in Frisco (DENTON RECORD-CHRONICLE, 8/10). In Ft. Worth, Anna Tinsley notes the cost of the deal for UNT to become a "sponsor and exclusive higher education partner" with the Cowboys could top the $1M mark. The deal will be "two-fold -- one part involving advertising and promotions and another a public-private partnership." The Cowboys also could let UNT use their "star and other logos; present displays in 'select event exhibit space;' place radio ads on game days; participate in television commercials; and put ads on the DallasCowboys.com website." Particularly at the The Star in Frisco students will be "involved in a variety of activities" where they can "benefit from internships in areas ranging from hospitality and broadcast journalism to fitness and sports medicine." Other areas that students could be involved are "marketing, digital retailing, information technology and data analytics." This partnership "doesn't prevent other colleges from advertising at the AT&T stadium ... or the Star" (FT. WORTH STAR-TELEGRAM, 8/10).
