Iceland’s improbable run in Euro '16 has drawn attention from fans, and the Nordic country "is finding it hard to meet unexpected demand for its jerseys," according to Tariq Panja of BLOOMBERG NEWS. Iceland's upset win over England in the soccer tournament's Round of 16 "meant even more orders for Sport Company Ehf, Iceland’s official jersey distributor, and Errea, the Italian sportswear company that makes the apparel." Iceland’s national stadium has a capacity of 9,800, and Sport Company GM Thorvaldur Olafsson said that his company "had estimated demand for jerseys to be about triple that amount." That has proved to be "woefully short as Iceland took off on a surprise run to the quarterfinals, where it will meet host France on Sunday." Olafsson: "The requests on our website are enormous, but you are not able to buy them anymore because we can’t meet the demand." Errea Export Manager Fabrizio Taddei said that the company, which has two factories, "is just about keeping up with demand from retailers because it produces everything in house." Taddei: "We are working 24/7 with a night shift and so we are every day sending out all the shirts we have." Panja noted Errea’s contract with Iceland runs through '20, and Taddei "is hoping the national federation overlooks offers that are bound to come from bigger rivals" (BLOOMBERG NEWS, 6/29).
