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Marketing and Sponsorship

Serena Williams Overtakes Sharapova As World's Highest-Paid Female Athlete

Serena Williams earned $28.9M over the past 12 months, making her the "world’s highest-paid female athlete over that span, unseating Maria Sharapova, who had held the title the past 11 years," according to Kurt Badenhausen of FORBES. Williams "added a new deal with JPMorgan Chase last year t...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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