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Marketing and Sponsorship

Wilson Reaping Benefits Of Last Year's $70M Purchase Of Louisville Slugger Brand

The $70M that Wilson Sporting Goods spent to purchase the Louisville Slugger brand from Hillerich & Bradsby last spring has been "money well spent," according to a cover story by Marty Finley of LOUISVILLE BUSINESS FIRST. Wilson GM/Baseball & Softball Jim Hackett said that the integration...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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