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Marketing and Sponsorship

Time Is On Their Side: Tag Heuer Signs Three-Year Deal To Sponsor EPL

Luxury watch brand Tag Heuer has signed a three-year deal worth around US$7.3M annually to sponsor the EPL, which is "embracing a new marketing strategy that includes many corporate partners instead of one title sponsor," according to Tariq Panja of BLOOMBERG NEWS. Tag Heuer, which already has deal...

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