Allegiant Air Signs On As NASCAR's First-Ever Commercial Airline Sponsor

Las Vegas-based Allegiant Air on Thursday announced a "new sponsorship with NASCAR," becoming the "first commercial air carrier to affiliate with the nation’s top-tier car racing circuit," according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. The airline, which "flies to 21 cities where NASCAR races are run, made the announcement in a quarterly business-to-business meeting of NASCAR sponsors and affiliates just before kicking off three days of racing events that culminate with the Kobalt 400 on Sunday." Allegiant VP/Business Development Brian Davis said, "We may be the biggest airline you’ve never heard of.” He added that Allegiant becoming the official airline of NASCAR "is a good fit." Davis: "We’re hoping that NASCAR fans will get to know us better." Davis said that the airline "could eventually develop fan packages for specific race destinations, but Allegiant is handicapped by its limited ability to add capacity on short notice" (LAS VEGAS REVIEW-JOURNAL, 3/4).