Menu
Franchises

Braves Revenue Falls For Second Consecutive Year Amid Continued On-Field Struggles

Braves Owner Liberty Media reported that the team took in $243M in its '15 FY, the club's "second consecutive year of revenue declines," according to Mark Meltzer of the ATLANTA BUSINESS CHRONICLE. The Braves in '13 and '14 brought in $260M and $250M, respectively. In '15, the Braves' event revenue declined around $9M from '14, and Liberty attributed it to "lower game attendance and reduced concession sales." The team had the third-worst record in MLB last year, and attendance "fell to its lowest level in 25 years." However, revenues are "expected to rise sharply" in '17, when the club moves to SunTrust Park. Liberty is also "creating a tracking stock" for the Braves that is "expected to begin trading in April under the stock symbols BATRA, BATRB and BATRK." Owners will not "hold a direct interest in the Braves," but instead hold shares in Liberty Media (BIZJOURNALS.com, 2/26).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/02/29/Franchises/Braves.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/02/29/Franchises/Braves.aspx

CLOSE