The Royals' World Series win has "created more season-ticket business" for the team, as sales this season "should surpass the pre-strike number of 14,000" in '93, according to Pete Grathoff of the K.C. STAR. Royals Dir of Sales & Service Steve Shiffman estimated that 93% of the lower-level seats between the foul poles "have been sold to season-ticket holders" for '16. That means "just a few hundred seats in the lower level would be available for single-game tickets at Kauffman Stadium, which has a capacity of 37,903." The Royals "need to reserve some of those tickets for promotions." The Royals last year sold more than 12,000 season-ticket packages and "drew a franchise-record 2,708,549 fans." Shiffman said that while his office "has been swamped, he expects an uptick when the first Royals players report" to Spring Training in Arizona next week. Shiffman: "We’ve started the advertising and marketing campaign this week, but the true busy time for us will start once pitchers and catchers report. We’re busy now just because we’re back-logged" (K.C. STAR, 2/12).
