The Kings will install the NBA's first 4K center-hung videoboard at Golden 1 Center, their new arena opening in October. The Panasonic product measures 6,100 square feet, showcasing the league’s largest screens and highest resolution, according to team officials. The board is included in a legacy partnership Panasonic signed to be a top sponsor in the Kings' $507M facility. The team would not disclose the value of the center-hung board or the sponsorship, but those deals typically run seven figures annually over multiple years (Don Muret, Staff Writer). In Sacramento, Dale Kasler writes the new videoboard "will be mammoth." Details unveiled by the team "showed the scoreboard will be 84 feet long," which is "only 10 feet shorter than the basketball court itself and considerably longer than a typical 18-wheeler truck." The screens "will be seven times larger than the 'KingsVision' video screens at Sleep Train Arena." The main screens "will be 44 feet wide by 24 feet tall, crowned by 6-foot-tall message boards known as 'ribbons.'" Two 25-feet-tall video screens "will beam messages to fans as they walk through the arena’s main entrance, and another 600 high-def screens will broadcast the game to fans gathered in concourses, clubs and suites" (SACRAMENTO BEE, 1/21).
