Intel, ESPN and Red Bull Working Together To Make Action Sports Content In Real-Time
LAS VEGAS, NV. – ESPN and Red Bull Media House have teamed up with Intel Curie technology to provide real-time performance data for athletes. The partnership aims to help athletes utilize their stats from real-time data to play better.
The media goal of this partnership is to make sports and training more relatable and entertaining for users with on-screen statistics. The aim is for users to be more engaged in their training. Red Bull Media House hopes this will move forward its effort to integrate data into its content creation process.
ESPN will be featuring the real-time technology for its snowboarding coverage of X Games Aspen 2016 and will be installing Curie modules into the snowboards used for the Men’s Slope style and Big Air competitions. Real-time data like jump eight, in-air rotation, and the force the boarder hits the ground with will be pushed to the TV studio for commentators. This will not only be good promoting for the technology, but also will let users see the system in action.
Speaking at the announcement, Intel CEO Brian Krzanich, said: “There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible. With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live.”
Intel is hopping on the bandwagon of action sports like snowboarding and BMX stunts to expand its products to other industries after its recent 6.3 percent drop in profit.
There is a lot of competition, Steven Holmes, Intel’s VP, says, but also a lot of demand. “There are a lot of sports and fitness companies that recognize the value that technology can bring, particularly to an athlete.”
Athletes can aim to improve their performance with data such as movement, force, velocity, and torque information through this technology, and fans can follow their favorite athletes with even more insight.
