Menu
Media

DC United, Sinclair Broadcast Group Agree To Multiyear Television Deal

DC United has "entered into a multiyear partnership" for game broadcasts with Sinclair Broadcast Group, which owns WJLA-ABC, according to Steven Goff of the WASHINGTON POST. The deal "ends United’s relationship" with Comcast SportsNet Mid-Atlantic, which along with the former Home Team Sports "showed the MLS team’s matches for all but one of 20 seasons." Sinclair will "carry every United match," but because of WJLA's network commitments, many games will appear on Sinclair's NewsChannel 8, "a cable outlet that does not have the reach of the mothership." DC United Dir of Media & Communications Lindsay Simpson said, "Sinclair offered us a deal we simply couldn’t turn down. Comcast SportsNet has been a great friend and partner, but this was such a great deal." Goff noted while WJLA is "readily available outside the immediate Washington area, NewsChannel 8 is not." To "satisfy fans in places such as Baltimore and Richmond, markets served by CSN, Sinclair would need MLS’s approval to show matches on alternative channels." Terms between the club and Sinclair were not disclosed, but Sinclair is not "paying a rights’ fee." Instead, the two sides have "entered into a partnership and will share costs." The sides also will "partner on match production," with United overseeing sales. As part of the deal, United "has the option of a weekly show." Sources said that the club had "become increasingly frustrated with CSN’s scheduling conflicts, particularly late in the MLS season when CSN prioritized" Capitals and Wizards games (WASHINGTON POST, 12/19).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/12/21/Media/DC-United.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/12/21/Media/DC-United.aspx

CLOSE