Tim Hortons has brought on Sabres rookie C Jack Eichel as a celebrity spokesperson and ambassador for the QSR over the next two years. Eichel will appear on behalf of Tim Hortons in broadcast, print and billboard ads, and make a number of in-person appearances at area restaurants, as well as charity events. He also will participate in several digital and social media promotions featuring special giveaways for fans (Tim Hortons).
COVER STORY: EA Sports will place the winner of the Jose Aldo-Conor McGregor fight at UFC 194 on Dec. 12 on the cover of the "UFC 2" video game, alongside Ronda Rousey. The cover will be unveiled immediately after the bout at the MGM Grand Garden Arena in Las Vegas (UFC).
READY TO ROCK: ADWEEK’s David Gianatasio noted Activision and ad agency AKQA, in an effort to showcase the GHTV feature in "Guitar Hero Live," "crowdsourced a music video of fans lip syncing Ed Sheeran's ‘Sing,’ tossing in clips” that include former NBAer Shaquille O’Neal, Warriors G Stephen Curry and Fox' Erin Andrews. Curry “fares best among the celebs, coming off as a cross between a grunge rocker and one of the Backstreet Boys.” O’Neal’s performance is “nothing but air (guitar)” (ADWEEK.com, 12/2).
JOIN THE TEAM: Sportswear firm Brandblack has added Clippers F Josh Smith as an endorser in a multiyear deal. Smith joins Clippers G Jamal Crawford and Redskins WR DeSean Jackson as company endorsers (Brandblack).
