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Marketing and Sponsorship

Agua Caliente Resorts Signs On For Three Years As Clippers' Casino Sponsor

Agua Caliente Casino Resorts on Thursday announced it has "entered into a three-year sponsorship" of the Clippers, making it a presenting sponsor as well as the team's official and exclusive casino partner, according to Denise Goolsby of the Palm Springs DESERT SUN. The ACCR logo "will be prominently featured" on all Clippers advertising, including at the Staples Center and locally. ACCR is "comprised of the Spa Resort Casino in downtown Palm Springs Agua Caliente Casino Resort Spa in Rancho Mirage." ACCR is the presenting sponsor of DTLAC, a downtown L.A.-inspired initiative, "which celebrates" the best of downtown L.A. every Saturday night at home games this season. DTLAC "will be anchored" by the players "exclusive wearing of the team's black alternate uniform." In April '14, "after four seasons as a presenting sponsor, the Santa Ynez Band of Chumash Indians and the Chumash Casino Resort dropped its relationship" with the Clippers after alleged racist comments by former Owner Donald Sterling (Palm Springs DESERT SUN, 11/20).

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