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Stars' Early-Season Success, Exciting Brand Of Hockey Starting To Draw Crowds

The Stars following last night's 5-3 win over the Bruins sit atop the Western Conference with a 10-3-0 record and have proven that they "not only can win games but also do so in a vastly entertaining fashion," and the Dallas market "seems to have responded," according to Pierre LeBrun of ESPN.com. When Owner Tom Gaglardi took over the team in November '11, the Stars were "at about 5,500 full-season-ticket equivalents; today they're over 11,000 and trending north." Last Saturday afternoon's game against the Sharks was a "sellout at home." Stars broadcaster Daryl Reaugh said, "A few years back, if we were playing on a Saturday in the heart of college football season, the announced crowd might have looked decent but the actual, through-the-turnstiles number would have been different. There we are Saturday on an afternoon game against San Jose, and it's packed to the gills." Reaugh said not only have Stars GM Jim Nill and coach Lindy Ruff "done a great job on the hockey side of things, the business side has been incredible." LeBrun wrote these are "promising times" for the Stars (ESPN.com, 11/2). 

SEEING STARS: California-based digital media company DeskSite yesterday announced the launch of the Stars' new, interactive video app that delivers HD video content to fans for free. The Stars DeskSite is a personalized HD video content library constructed to support fans' growing consumption of online video. DeskSite enables instantaneous video playback, freeing fans from the buffering, freezing and dropping associated with streaming video on a website. Video programming consists of game highlights, postgame recaps, player and coach interviews, and more. The company last month announced similar partnerships with the Red Wings, Sabres and Blue Jackets (THE DAILY).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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