Branded Air: Ford Going Further With "Fox NFL Sunday" Title Sponsorship In Its 13th Year

Continuing THE DAILY’s look at sponsored segments on NFL pregame shows, “Fox NFL Sunday” features Ford as its title sponsor. Ford has served in this capacity for 13 seasons and was also mentioned as the sponsor of the show’s “Picks” segment. The show featured segments sponsored by DirecTV, DraftKings, Kentucky Fried Chicken, Microsoft Surface and Pepsi as well. Of these companies, only DraftKings and Microsoft Surface sponsored segments on other pregame shows. Microsoft is an official sponsor of the NFL through both its Xbox and Surface products, dating back to ‘11 and ‘13, respectively. Pepsi has been an official NFL sponsor since ‘02. DirecTV holds the rights to the league’s Sunday Ticket package.

Look at THE DAILY’s sponsored segment breakdown of CBS' "The NFL Today," and NBC's "FNIA."