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Volume 26 No. 85
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Minding My Business With Dodgers VP/Ticket Sales David Siegel

Siegel (l) with boxer Gennady Golovkin
at a recent Dodgers game
Name: David Siegel

Position: Dodgers VP/Ticket Sales

Age: 39

Where I’m from: Santa Monica

Where I call home: L.A.

Focusing on right now: Postseason ticket sales and '16 season-tickets. 

Best advice: Business cards don’t do any good in your pocket. The underlying theme of that is to always network. This industry and this world are so small, and you never know who can help you down the road. One thing I try to tell my reps or anyone I come in contact with is to network and be diligent about maintaining that network.

A must for a new hire: Willing and wanting to learn anything and everything, but balanced with having an entrepreneurial spirit and being able to bring new ideas to the table. I’ve been doing this 19 years and I’m still learning things. Everyone sees through their own lens, that’s the great thing about this town. 

Exec I most admire: MLB Senior VP/Baseball Operations KIM NG. Being a female minority in a typically male-dominated industry, the fact that she’s been able to be an Assistant GM for two teams and now with the league, I’ve always admired her business and political acumen and being able to navigate all those challenges. She’s been a great source of support for me. 

Best book I’ve read: I’m a big fan of golf, so I really enjoyed “The Match” by MARK FROST. Great book. The course in the book, I’ve been lucky enough to play it twice. Golf is such a metaphor not only for business but for life and I think that book really captures that. 

First thing in the morning: I always check the sports and entertainment feeds -- being in L.A. you have to have your pulse on some kind of pop culture. Then I can’t start the day without some coffee. My commute is my time to make phone calls to people who live back east. I can’t stand sports talk radio, so that is the calm before the storm when I get into work.

Talking tech: On Twitter, I follow but don’t tweet. I don’t know what good it would be for me to give my personal opinions or my life stories with the world, but I learn so much from it and it’s so valuable. 

Must have music: I stick with my '90s L.A. hip hop roots since that’s where I’m from. I love TUPAC, old-school stuff.

Food for thought: I consider myself a foodie. Some of the best sushi and Mexican food is in L.A. -- it’s been really cool to see how downtown and right around the stadium has become a culinary hot spot. I love to try new places, and the good news is in L.A. there’s a new hot restaurant opening almost every day. 

How I unwind: Being outside and a round of golf. There are not too many opportunities to get out and get some sun and spend four or five hours with friends, so I relish that opportunity every chance I get. Sometimes I’ll play three times in a week but then I won’t touch my clubs again for three months.

Day in the life: We are one of only a few clubs that decided to go completely digital about two years ago, so the motherload is converting all that data -- I don’t think anyone has solved it yet. How do you leverage all that information to drive incremental revenue, to sell tickets to people that otherwise wouldn’t think about it? I know a lot of people are working on it. I haven’t seen a silver bullet example yet, but I have no doubt we’ll be on the forefront of that. We’ll be leveraging all the data and analytics to drive incremental revenue and sales.