The NFL this season has 32 league-wide category sponsors, including new brands in the auto and yogurt categories. Hyundai this season begins a four-year deal with the league. The automaker replaces GM, which had been the NFL’s official auto brand since ’01. Dannon, which began running Super Bowl spots in ’12, begins the first year of its league-wide deal after signing on in July '14. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '14 season (THE DAILY).
| SPONSOR |
CATEGORY |
SINCE
|
| Gatorade (PepsiCo) |
Isotonic beverage |
'83
|
| Visa |
Payment systems services |
'95
|
| Campbell’s Soup |
Soup |
'98
|
| FedEx |
Worldwide package delivery service |
'00
|
| Frito-Lay (PepsiCo) |
Salted snack/popcorn/peanuts/dips |
'00
|
| Mars Snackfood |
Chocolate/non-chocolate confectionery |
'02
|
| Pepsi (PepsiCo) |
Soft drinks |
'02
|
| Dairy Management Inc. |
Dairy/milk/yogurt/cheese |
'03
|
| Bridgestone |
Tire |
'07
|
Gillette/Head & Shoulders/
Vicks/Old Spice
(Procter & Gamble) |
Health/beauty/household products brands |
'09
|
| Verizon |
Wireless telecommunication service |
'10
|
| Barclays |
Affinity card/rewards program (NFL Extra Points) |
'10
|
| Papa John’s |
Pizza |
'10
|
| Castrol |
Motor oil |
'10
|
| Anheuser-Busch |
Beer |
'11
|
| USAA |
Insurance/military appreciation |
'11
|
| Bose |
Home theater system |
'11
|
| Courtyard by Marriot |
Hotel |
'11
|
| Xbox (Microsoft) |
Video game console/interactive video entertainment console |
'11
|
| Quaker Oats (PepsiCo) |
Hot cereal |
'12
|
| Tide/Duracell (Procter & Gamble) |
Household cleaning/battery power |
'12
|
| Lenovo |
Computers (desktop, laptop and computer workstations) |
'12
|
| McDonald's |
Restaurant |
'12
|
| SAP |
Cloud software solutions/business & business analytics software |
'12
|
| Surface/Windows (Microsoft) |
Sideline technology/tablet/PC operating system |
'13
|
| CoverGirl (Procter & Gamble) |
Beauty |
'13
|
| Zebra Technologies |
Player-tracking technology |
'14
|
| TD Ameritrade |
Personal investing/online brokerage/wealth management |
'14
|
| Extreme Networks |
WiFi analytics provider |
'14
|
| Nationwide Insurance |
Insurance |
'14
|
| Hyundai |
Auto |
'15
|
| Dannon |
Yogurt |
'15
|
