|
SnapChat and the NFL launched
the partnership last week |
The
NFL has signed a
deal with
Snapchat that will see the social media site set up
Snapchat Stories around games. The two have arranged a weekly schedule that will run worldwide and include all
NFL teams and run throughout Super Bowl 50. They quietly launched the
NFL’s
Snapchat Stories during Week 1 and plan to set up another
Snapchat Story around tonight’s Broncos-Chiefs “TNF” game. “We’ve been following the growth of
Snapchat for some time now,” said
NFL Dir of Digital Media & Business Development Blake Stuchin. “We’ve been having conversations for well over a year looking for the right way to feature the
NFL on the
Snapchat platform.” The two will share ad revenue from “brand snaps” that are inserted inside the stories. The
NFL already has started talking to its sponsors about getting involved, Stuchin said. “This is a platform that has scale and attractive demos,” he said. The
NFL set up a
Snapchat Story around the Draft that collected 15 million views. The
NFL stories will include user-generated Snaps from fans in and around the stadium, plus videos and pictures submitted by team and league executives that can provide more unique access. It will not include any broadcast footage. “It’s designed to give users the experience of what it’s like to be an
NFL fan,” Stuchin said. The league has
deals with social media companies like YouTube and Twitter. Notably, it does not have a formal
deal with Facebook.