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Marketing and Sponsorship

Source: BioSteel Set To Add Cowboys' Sean Lee As Sports Nutrition Endorser

Cowboys LB Sean Lee has signed an endorsement deal with Toronto-based sports nutrition brand BioSteel, according to a source. The deal, whose terms were not disclosed, is slated to be announced next week. Lee will join his teammate and fellow BioSteel endorser WR Dez Bryant as a key figure in the b...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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