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Univ. Of Pittsburgh To Reinstate Script Logo As Primary Mark Across All Sports

Univ. of Pittsburgh AD Scott Barnes said that the school will "ditch the block logo and reinstate the Pitt script logo as its primary mark across all sports," according to Sam Werner of the PITTSBURGH POST-GAZETTE. The goal is to "have a roll-out for new apparel this spring, and have all of Pitt’s athletic teams in new script uniforms" for the '16-17 school year. The school’s colors "will remain navy blue and gold." Barnes said, “When that Pitt script is showing, we want people all over the country to understand that’s the University of Pittsburgh. ... That brand is a no-brainer, I would say, to our alumni base and our constituent base. It didn’t take long at all because I heard it every day in emails and on Twitter.” Werner notes former AD Steve Pederson "returned the beloved Pitt script logo to the football team’s helmets in October, but the roll-out was hurried and poorly executed." The script logo "was on the helmets, but the rest of the signage, apparel and media had the old arching block 'Pitt,' the athletic department’s primary logo" since '05. Pederson's plan "called for the block logo to stick around for basketball and other sports" (PITTSBURGH POST-GAZETTE, 8/31).

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