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Marketing and Sponsorship

Marketplace Roundup

In Chicago, Danny Ecker noted Mondelez “signed on as a sponsor of the U.S. Open, giving the company rights to promote brands like Oreo cookies and BelVita breakfast biscuits” at the tennis tournament. The deal “includes promotional rights in stores and digital media and advertisin...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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