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Marketing and Sponsorship

Adidas Extends Indiana Univ. Deal Through '24, Nearly Doubles Payment To School

Indiana Univ. AD Fred Glass confirmed that the school has "extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment" from $3.7M to $6.7M, according to Zach Osterman of the INDIANAPOLIS STAR. IU officials said that the eight-year, $53.6M deal is ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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