Yuengling has sponsored Richard Childress Racing's No. 3 Chevy in the NASCAR Xfinity Series since '14, but company President Dick Yuengling on Thursday said that the brewer's deal "is being evaluated" heading into the '16 season, according to Chuck Curley of the Pottsville REPUBLICAN & HERALD. Yuengling said of the deal to sponsor the RCR entry driven by Ty Dillon, "We’ll see. It’s very expensive." RCR Owner Richard Childress, who appeared Thursday at Yuengling's HQ alongside Dillon as part of a promotion, believes that the sponsorship "has delivered its intended goal and hasn’t dismissed Yuengling as a potential Sprint Cup sponsor." He said, "What we’ve been able to do is make the name more recognizable in the South. When you’re down south, where it’s new to them, and you can promote it, it’s a great feeling. Hopefully, this relationship goes on for many years" (Pottsville REPUBLICAN & HERALD, 8/7).
GETTING DRAFTED: Furniture Row Racing announced that it has entered into a four-race agreement to carry the DraftKings logo as an associate sponsor on Martin Truex Jr.’s No. 78 Sprint Cup Chevy. The partnership debuts at Sunday's Cheez-It 355 race at Watkins Glen. The remaining races for the partnership have yet to be determined. DraftKings is the exclusive daily fantasy partner of NASCAR (FRR).
