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Adidas Purchases Fitness App Maker Runtastic, Which Counts 70 Million Registered Users

adidas yesterday announced that it has "acquired all outstanding shares" of Austria-based fitness app and wearable activity tracker developer Runtastic in a deal that valued at $239M, according to Gregory Schmidt of the N.Y. TIMES. Runtastic "counts 70 million registered users," and adidas can now ...

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