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Marketing and Sponsorship

Marketplace Roundup

In Portland, Alan Brettman noted adidas "recently launched a new line of women's apparel" that differs from other offerings in that it "targets teens, the age 13- to 17-year-old female athlete." The Adigirl collection has "been overseen and managed" by adidas America VP/Training Kate Ridley and Senior Design Dir Katie Becker. Whether the collection will "resonate with its intended audience remains to be seen" (OREGONLIVE.com, 8/3).

HAPPY CAMPERS: In Tampa, Wade Tyler Millward noted Lazydays, "one of the largest dealers of RVs" in the U.S., has "announced a three-year branding agreement" with the Univ. of Florida. IMG brokered the deal, which "includes Lazydays branding at all five RV lots around the campus and on UF social media accounts, broadcast stations and websites." The UF agreement "follows a deal for an increased Lazydays presence" at Buccaneers home games (BIZJOURNALS.com, 8/3).

THUNDER VALLEY: Bristol Motor Speedway is encouraging fans attending the Aug. 22 Spring Cup Series Irwin Tools Night Race to wear black. The promotion is known as the Bristol Blackout Powered by Chevrolet (BMS).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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