Menu
Marketing and Sponsorship

Arizona State Maintains Similar Look With New Adidas Football Uniforms

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "chose to stick with a look that ASU fans and players have grown accustomed to" since '11. adidas Global VP/Team Sports Mark Daniels said, "They had very clean, bold looks that had some DNA that was very authentic to their school. We wanted to stay true to what the university's North Star was. And of course, we have elements that are very, very different." Joseph reported adidas "did the uniform redesign on a much shorter timetable than what the company is used to." Daniels: "These are usually 18- or 24-month conversations to just update something, and that's with an existing partner. We didn't have that period of time, and this got done very late in 2014. So, we were in a hurry-up offense." Joseph noted the uniforms "retained the fonts, 'PT42' crest and similar sleeve stripes from recent designs," but adidas "looked to enhance those components with a glossier, metallic accent." A larger pitchfork logo has also "been added to the pants." Daniels "did not rule out the potential for new alternate uniforms and ways to honor ASU's past, specifically Pat Tillman." Those decisions "will come from ASU" (AZCENTRAL.com, 7/30).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/31/Marketing-and-Sponsorship/ASU.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/31/Marketing-and-Sponsorship/ASU.aspx

CLOSE