Pennsylvania-based LECOM Health has signed a four-year deal with the PGA Tour to become the title sponsor of a new Web.com Tour event at Peek'n Peak Resort in Western New York, beginning next year (PGA Tour). The deal brings pro golf back to the resort "with a much healthier outlook after a six-year run" with the then-Buy.com Tour event that ended in '07. Chautauqua Region Economic Development Corporation CEO Kevin Sanvidge said that a sponsor forum "will be conducted in Chautauqua and Erie counties to secure smaller sponsors and boost revenues." The previous event "never had a major sponsor" (ERIE TIMES-NEWS, 7/29).
THROUGH THE LOOKING GLASS: The Bills yesterday announced that Safelite AutoGlass will be the team's official auto glass repair and replacement partner. The team becomes the first in the NFL to partner with Safelite. The company also will serve as an official sponsor of Bills training camp and will receive on-field signage, as well as distribution ticket locations for the team's night practice Aug. 8 (Bills).
OUR HOME & NATIVE LAND: Sports drink brand BioSteel will feature T'Wolves F Andrew Wiggins and Oilers C Connor McDavid in its latest marketing campaign, marking the first time the two Toronto-area natives have appeared together. A commercial shoot is scheduled for Aug. 4 at St. Michael's College School in Toronto (BioSteel).
WHAT'S YOUR FANTASY? In Charlotte, Barry Goodrich profiles locally based daily fantasy sports outlet FantasyDraft and notes the company "has signed endorsement deals" with Dodgers P Clayton Kershaw, Saints QB Drew Brees and Cavaliers F Kevin Love. CBS' Boomer Esiason and Fox' Jimmy Johnson "are also in the fold," and the company has signed "several professional poker players." FantasyDraft, which "entered the rapidly expanding fantasy sports industry last December," is geared "toward those players with less time and money to invest." The site "pays out a minimum" of 25% of its players in paid contests (CHARLOTTE OBSERVER, 7/29).
