Wasserman Media Group Using Image Recognition Company With Sports Clients

Wasserman Media Group has partnered with Nervve, a video and image recognition technology company, to exclusively use Nervve visual search products with its sports and entertainment clients. Originally developed for military and intelligence-based uses, Nervve's technology allows for the ability to scan for a specific object, logo or scene in a matter of minutes instead of days or weeks, allowing for rapid measurement and analysis of marketing efforts. "We are perfectly positioned to combine our current research capabilities and comprehensive consulting services with their technology to provide brands and properties a truly holistic partnership measurement offering," said WMG Senior VP/Consulting John Harper.