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Marketing and Sponsorship

Michigan State's Nike Deal Pales In Comparison To Michigan's Despite MSU's Sports Success

Despite its success in football and basketball, Michigan State is "not reaping the benefits in its most recent apparel deal with Nike," particularly relative to the Univ. of Michigan, according to Rod Beard of the DETROIT NEWS. MSU last year extended their agreement with Nike for 10 years and $34M ...

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SBJ Morning Buzzcast: May 23, 2024

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