Menu
Facilities

Rose Bowl Snub Likely To Drive Up Price To Temporarily House NFL Team At L.A. Coliseum

While the Rose Bowl's withdrawal from housing a relocated NFL team "doesn't imperil the league's possible return" to L.A., it "markedly narrows the options for a temporary stadium to fill the gap until a permanent venue is constructed at proposed sites in Carson or Inglewood, especially if two teams choose to relocate," according to Farmer & Fenno of the L.A. TIMES. From the NFL's perspective, the "complication is significant." The snub also "is likely to drive up the asking price" of the L.A. Coliseum. USC, which operates the Coliseum, confirmed Thursday "it will submit a proposal to the NFL." But under the terms of USC's lease with the Coliseum Commission, the university can host "only one team at the stadium on a temporary basis of up to four years." The Rose Bowl decision was "especially surprising" because in '05, when the venue gave up its bid to be a permanent NFL home, Pasadena "funded an environmental impact report to position the Rose Bowl as a temporary site." Rose Bowl Operating Co. President Victor Gordo said that the unanimous decision of the 12-member board was "based on their desire to host an annual music and arts festival." AEG, which owns L.A. Live, is "a partner in the music and arts festival." This year, AEG "pulled the plug on the downtown Farmers Field project and has had a sometimes contentious relationship with the NFL." Gordo said of the decision not to participate in the NFL bidding process, "I can assure you that AEG was not involved in any way, nor were they consulted at any point." Farmer & Fenno note if two teams move to the area, the NFL "would be forced to use an unconventional site such as the 27,000-seat StubHub Center in Carson, or one of the two" ballparks Dodgers Stadium and Angels Stadium. Dodgers Chair Mark Walter said that he is "unsure of where discussions lie but he would be open to it." An Angels spokesperson "wasn't certain of the club's position on the matter" (L.A. TIMES, 7/10).  In California, Scott Reid notes NFL officials "continue to be intrigued with the idea of playing games at Dodger Stadium, although there would be a number of logistical hurdles to overcome" (ORANGE COUNTY REGISTER, 7/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/10/Facilities/Rose-Bowl.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/10/Facilities/Rose-Bowl.aspx

CLOSE