Andy Murray “likes to do things his own way, and it’s costing him millions,” according to Danielle Rossingh of BLOOMBERG NEWS. Murray “was expected to make as much as” $75M in endorsements after becoming the first British man to win Wimbledon since Fred Perry in '36. But two years later, Murray “still trails his rivals at the bank as the seventh-highest paid tennis player.” Matt Gentry, Managing Dir of Murray’s management company 77, said that Murray has "turned down multimillions in potential endorsements" since ’13. Gentry: “If it affects his training schedule, or he doesn’t believe in the product, he won’t do it, regardless of the money. He’s quite principled. He doesn’t need the money.” Rossingh noted Murray currently has deals with Under Armour, Standard Life insurance and Head rackets. Murray said before Wimbledon, “It’s best for the player and for the sponsor if you perform your best in the major competitions. I have tried the last few years to limit the amount of time I spend doing those things the week before a slam. I feel like it’s helped my performances.” Murray also has invested in property in the U.K. and U.S. and joined the advisory board of crowdfunding site Seedrs, which has financed about 200 businesses in health, sport and wearable tech. Murray to date “has invested in two companies, including a health-drinks maker whose products impressed his nutritionist.” Seedrs CIO Tom Davies said, "The beauty of it is, if he invests in a company, he can use their product and then endorse it.” Gentry said that Murray “plans to buy stakes in as many as 40 companies over the next five years." There also are “plans to set up a small management agency that looks after other sports stars, with Murray in a mentor role” (BLOOMBERG NEWS, 7/5).
