Warriors F Andre Iguodala in March joined S.F.-based Twice as its men's style director, and now he is "getting accustomed to sitting down with the media" to discuss his "new role promoting the look books he curates or his own collection of items from his closet," according to Guynn & Swartz of USA TODAY. The goal of Twice, an "online consignment marketplace aiming to be a combination of eBay and Amazon by making selling clothes as easy as shopping for them," is to "take the pain out of clearing out all that unworn clothing that people hoard." Twice "manages the entire process, from buying the merchandise from sellers to photographing it for the website to shipping it to buyers," and the company has "more than 1 million users and more than 50,000 items for sale at any given time." Iguodala said that playing for Silicon Valley's team "has given him an inside track." He added that he wants a chance to "create, not just consume, the technology that assists him each day" (USA TODAY, 6/29). Iguodala's stylist, Kesha McLeod, said that Iguodala “will attend the men’s fashion shows in Paris” (SFGATE.com, 6/25).
TRYING TO BE THE VOICE OF REASON: The SAN JOSE MERCURY NEWS reported although Iguodala did not specify that he "isn't pleased with a couple of commercials being aired by Foot Locker," it "was apparent from a series of tweets he sent." Iguodala tweeted of an ad in which Nuggets draft pick Emmanuel Mudiay purchases a house for his mom, "Got to turn tv off after that commercial." He wrote in a followup tweet, "While most of us, young African American men, do buy our mothers houses when drafted, it isn't out of obligation which is the perception." Another Iguodala tweet said, "Commercial was a little distasteful to me." Iguodala also "took issue with another Foot Locker ad in which Mudiay hires his brother after being drafted." He tweeted, "Now we hiring our family" (SAN JOSE MERCURY NEWS, 6/27).
