The Bucks this week released their new BMO Harris Bradley Center court design, which reflects the "changes in the team's color scheme and new logos," according to Charles Gardner of the MILWAUKEE JOURNAL SENTINEL. The team's new primary logo, the 12-point buck, "is the center of the new floor." The MECCA Ms that "returned to the Bucks floor in the 2013 redesign are represented, and the new floor includes a blue border to reflect one of the new team colors." The floor "also features the Bucks tertiary logo -- an adaptation of the state of Wisconsin -- and 'Milwaukee' on each baseline." The near-court sideline "features 'Fear the Deer'" (MILWAUKEE JOURNAL SENTINEL, 6/25). GRANTLAND's Zach Lowe got a "peek behind the scenes" and reported only a half-dozen Bucks officials "had access to the redesigns, since the Bucks wanted to prevent any leaks." Bucks VP/Marketing Dustin Godsey: "We were operating a little covertly, even in our own offices." He added that after two years, both the Bucks and league office concluded that the light-dark contrast that "forms the giant 'M’s' was too stark." He said that the softer look "plays better on television, and the league prefers tonal consistency among teams with shaded design elements." The Bucks "cycled through dozens of variations before finding the right look: The new 'M’s' are" 25% lighter than the old ones in color grade, and the surrounding wood is 25% darker. The team "explored making the entire painted lane blue but concluded that would be too much." Godsey said that some teams "have two-toned painted areas, with stripes along either side of the lane, but the league no longer allows that for new designs." The Bucks "thought about coloring the 3-point arc blue or placing a rainbow pattern featuring the blue along the sidelines -- a checkered striping that would mimic the side of the team’s new jerseys" (GRANTLAND.com, 6/24).
