Eugenie Bouchard yesterday lost in the first round of the French Open 6-4, 6-4 to Kristina Mladenovic, and as she departs, so too do her sponsors, which were "counting on many hours of TV face time for Bouchard and opportunities to promote Bouchard and their products," according to Stu Cowan of the MONTREAL GAZETTE. In the week leading up to the French Open, Diet Coke Canada "was heavily promoting Bouchard on Twitter and elsewhere." However, shortly after Bouchard’s French Open loss, Coke’s Twitter promotions along with the #GenieForTheWin hashtag "disappeared." Bouchard signed a three-year deal with Coca-Cola Canada last June "to promote Coke and Diet Coke" after appearing in both the Australian Open and French Open semifinals and prior to her playing in the Wimbledon final (MONTREAL GAZETTE, 5/27). Bouchard has "only won one of her previous nine matches." She said, "I feel like I have been trying to work on what’s been going wrong, and I feel like I have been making progress. So to still have matches like this is actually disappointing. But at the same time it’s just a tennis match and I need to not worry too much. Life is still good. Everyone has highs and lows in their career. This is a little bit of a low point for me” (TENNIS.com, 5/27).
