Zebra Technologies is not used to being thrust into the spotlight. “We’re a huge company,” Zebra VP & GM/Location Solutions Jill Stelfox said, “but we’re always behind the scenes. So something this big, this public, we’re normally not this cool, so it’s really awesome.” This year’s Best in Sports Technology award winner had never crossed over into sports until just last year when it partnered with the NFL to implement its tracking capabilities. Besting a group that includes the likes of ESPN, SAP, Daktronics, MLB Replay Operations Center and OneTwoSee is no small feat, but it is also just the beginning. “Player tracking has been around for three years in totality,” Stelfox said. “It’s such a new thing and there’s so much to learn. Every league worldwide is going to have to make a statement on player tracking, and everyone’s going to want more and more and more. I think it’s this firehose that’s going to open up over the next 24 months. And it’s going to be a wave, because it takes time to put the infrastructure in, but once it’s in place, the data just keeps coming.” Learn more about Zebra Technologies at Resource Guide LIVE.
