Menu
Marketing and Sponsorship

T-Shirt Giveaways An Increasingly Popular Fan Engagement Tactic Among NBA Teams

Many NBA teams see the practice of providing every fan in the arena with a free T-shirt "as a not-too-expensive way to engage fans," and it has "even inspired a verb in sports marketing circles: shirting," according to John Branch of the N.Y. TIMES. Providing the fans with a giveaway shirt "provide...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/05/19/Marketing-and-Sponsorship/NBA-Shirts.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/05/19/Marketing-and-Sponsorship/NBA-Shirts.aspx

CLOSE