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Audience Analysis: Players Championship Up For Fowler's Win; Hawks Strong In Atlanta

NBC's final-round coverage of The Players Championship on Sunday averaged a 3.3 final rating and 5.0 million viewers, up 57% and 67%, respectively, from last year. Rickie Fowler won this year's tourney in sudden death after a three-hole aggregate playoff, while Martin Kaymer won last year's event. While coverage was up from '14, NBC was down sharply compared to '13, as the net drew a 5.0 rating and 7.6 million viewers for Tiger Woods' win.

STILL FLYING HIGH: The Hawks' NBA Eastern Conference Semifinals Game 5 win over the Wizards on Wednesday garnered an 11.0 local rating in Atlanta, making it the most-watched game in the market in franchise history. The team's 11 postseason games this season are averaging a 7.2 rating in Atlanta, up 67% from last season, when the team was eliminated in seven games in the first round.

NIGHT RANGERS: Wednesday's Rangers-Capitals Game 7 drew a 1.6 rating and averaged 2.7 million viewers on NBCSN, making it the third-most watched NHLConference Semifinal game ever on cable. Meanwhile, NBC Sports Live Extra had 151,000 unique visitors and 8.2 million minutes watched, making the game its best NHL stream for an NBCSN game (THE DAILY).

The charts below lists final audience figures from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Eastern Conference Semifinals:
Cavaliers-Bulls: Game 4
5/10
ABC
3:25-6:12pm
4.4
6,934
PGA Tour: The Players Championship:
Final Round
5/10
NBC
2:00-8:00pm
3.3
5,000
NBA Western Conference Semifinals:
Warriors-Grizzlies: Game 3
5/9
ABC
8:10-11:00pm
3.1
4,918
PGA Tour: The Players Championship:
Third Round
5/9
NBC
2:00-7:00pm
2.0
2,700
"NBA Countdown"
5/10
ABC
3:00-3:25pm
1.2
1,775
"Premier Boxing Champions"
5/9
CBS
4:00-6:08pm
0.9
1,313
Verizon IndyCar Series:
Angie's List Grand Prix of Indianapolis
5/9
ABC
3:30-6:00pm
0.7
1,000
Liga MX: Chivas-Monarcas
5/10
UniMas
5:49-8:00pm
0.4
814
"World of X Games: WSL Surfing"
5/10
ABC
2:00-3:00pm
0.5
714
Liga MX: Atlas-Club America
5/9
UniMas
9:58pm-12:01am
0.3
676
"2015 Draft Academy"
5/9
ABC
2:30-3:30pm
0.5
664
"World of Adventure Sports"
5/10
NBC
1:00-2:00pm
0.5
639
"Major League Fishing:
2015 Challenge Cup Championship"
5/9
CBS
3:00-4:00pm
0.4
551
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Eastern Conference Semifinals:
Cavaliers-Bulls: Game 3
5/8
ESPN
8:04-10:43pm
3.5
5,614
NBA Western Conference Semifinals:
Rockets-Clippers: Game 4
5/10
TNT
8:30-11:32pm
3.2
5,030
NBA Western Conference Semifinals:
Rockets-Clippers: Game 3
5/8
ESPN
10:43pm-1:20am
3.3
4,989
NBA Western Conference Semifinals:
Clippers-Rockets: Game 2
5/6
TNT
9:40pm-12:46am
3.2
4,729
NBA Western Conference Semifinals:
Clippers-Rockets: Game 1
5/4
TNT
9:40pm-12:29am
3.1
4,661
NBA Eastern Conference Semifinals:
Bulls-Cavaliers: Game 1
5/4
TNT
7:00-9:40pm
3.0
4,594
NBA Eastern Conference Semifinals:
Bulls-Cavaliers: Game 1
5/6
TNT
7:00-9:40pm
2.7
4,149
NBA Western Conference Semifinals:
Grizzlies-Warriors: Game 2
5/5
TNT
10:44pm-1:21am
2.8
4,141
NBA Eastern Conference Semifinals:
Wizards-Hawks: Game 2
5/5
TNT
8:00-10:44pm
2.1
2,986
NBA Eastern Conference Semifinals:
Hawks-Wizards: Game 3
5/9
ESPN
4:59-7:52pm
1.6
2,382

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