Marketing and Sponsorship

Discover Card Renews Multiyear U.S. NHL Sponsorship Through '19

By Ian Thomas, Staff Writer 5.8.2015

The NHL has renewed its multiyear U.S. deal with Discover. The company will remain the official credit card and official payment service provider of the NHL and for all U.S.-based events through '19. Cardmembers will continue to receive discounts at Shop.NHL.com, the NHL store in N.Y. and NHL GameCenter Live. An NHL Discover card also will be released, and the brand will continue to title-sponsor the "Discover NHL Thanksgiving Showdown" on NBC on Black Friday. Meanwhile, Honda on Thursday night unveiled its latest NHL spot during NBCSN's broadcast of the Stanley Cup Playoffs. Titled “Worthy,” the spot showcases the automaker’s lineup, one it touts as “the only vehicles with cup holders worthy of carrying this (Stanley) Cup.” Honda has been an NHL partner for seven years, serving as the league's exclusive automotive company.

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