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Marketing and Sponsorship

NAPA Auto Parts Inks Three-Year Deal To Sponsor Chase Elliott In NASCAR Sprint Cup

NAPA Auto Parts last night announced a multiyear deal with Hendrick Motorsports beginning in '16, when it becomes the primary sponsor of driver Chase Elliott and his No. 24 Chevy in the Sprint Cup Series. The expanded partnership will feature NAPA as a primary sponsor for 24 Sprint Cup races annual...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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