Around the start of the PGA Tour Wells Fargo Championship on May 14, the S.F.-based bank "will debut its first TV commercial targeting companies" with $20M or more in annual revenue, according to Deon Roberts of the CHARLOTTE OBSERVER. Wells Fargo Senior VP and Brand & Advertising Manager Phillip Wang said that the ad is part of the bank's "efforts to increase awareness of the products and services it offers companies through its wholesale banking segment." Wang: "I think people know that we’re in commercial real estate, but they may not realize that we have investment banking capabilities." Wang said that Wells Fargo "picked the tournament for the premiere because it attracts a TV audience that tends to be 'very affluent' and made of powerful business people." The event runs May 11-17 in Charlotte, where Wells Fargo "employs roughly 23,000." The ad "will air on the Golf Channel and CBS, as well as on YouTube," with a preview "available at the bank’s @WellsFargoB2B" Twitter handle. The company "declined to disclose the costs to produce the commercial." Wells Fargo Senior VP and Head of Diversity, Multicultural & Enterprise Marketing Communications Christina Kolbjornsen said that the company at the tournament itself "will have members of its social media team promoting the commercial on Twitter, LinkedIn and other social media platforms" (CHARLOTTE OBSERVER, 5/3).
