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Gonna Fly Now: Hawks Tap Into Social Market, Will Sell Select Playoff Tix Via Twitter

The Hawks are "selling a limited number of tickets" to tomorrow's Game 2 of their playoff series against the Nets directly from a tweet, according to Jason Del Ray of RE/CODE. Fans can "select ticket quantity and pay with a credit card without leaving Twitter." The move "points toward one area of e-commerce where Twitter could break through." Sports fans "use Twitter regularly to get news about their favorite teams and read live commentary during big games," and those characteristics could make Twitter a "go-to distribution channel for last-minute ticket offers just like the Hawks promotion." A source said that Twitter "currently doesn’t take a cut of ticket sales." However, Del Ray wrote that it "seems plausible it could in the future." The Hawks "appear to be working with Twitter marketing platform partner Flightly on this promotion" (RECODE.net, 4/20).

TAKE THESE BROKEN WINGS...: In Atlanta, Chris Vivlamore reports the Hawks' planned T-shirt giveaway for Game 1 of their series against the Nets had to be scrapped "when it was discovered that the name of one of their starting players was missing." Philips Arena workers on Friday "placed the red t-shirts over each seat," but on Saturday, "they were all gone" (AJC.com, 4/20). Meanwhile, SPORTS ON EARTH's Will Leitch wrote of the Hawks' pregame intros at Philips Arena, "The focus of all the marketing is Atlanta: the people, the city, the community. The crowds are diverse and universally cheerful, reflecting the city as it is rather than what the soon-to-be-former owner infamously wished it to be." Leitch: "Any team that's up for sale has its future up in the air a bit, but now we've seen what Philips Arena can be like, how it can embrace its city and its fans. No one can claim Atlanta doesn't love professional basketball anymore" (SPORTSONEARTH.com, 4/19).

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