Menu
Marketing and Sponsorship

Alvarez Admits Wisconsin Could Leave Adidas When Current Apparel Deal Expires

Wisconsin AD Barry Alvarez on Thursday addressed rumors that the school may switch apparel providers, saying "nothing has changed" with the current adidas deal that runs through the '15-16 academic year, according to Andy Baggot of the WISCONSIN STATE JOURNAL. Sources have said that UW is "gearing up to switch to Under Armour" for the '16-17 year. Alvarez said that he met with UA reps "when the UW men's basketball team played at Maryland in late February." He added he has also talked to reps from Nike and adidas. While he "described adidas as a 'good partner,' he elected to let a Jan. 1 deadline pass without renewal because he wanted to see what the market held." Alvarez: "We'd be foolish not to take a look and test the market if we have that availability." Baggot notes adidas is giving UW a combined $3.5M in merchandise and cash this year, with $3.55M due next year. Any "change in the equipment and apparel contract must be approved by the UW Athletic Board and the Board of Regents" (WISCONSIN STATE JOURNAL, 4/17). In Portland, Matthew Kish noted some of the "biggest university apparel contracts expire" in '16, including UW, Auburn, Illinois, Indiana, Michigan State, South Carolina, Texas and Virginia. Michigan recently stated that it will "consider offers" from current provider adidas as well as Nike and UA when its current deal expires next year (BIZJOURNALS.com, 4/14).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/17/Marketing-and-Sponsorship/Wisconsin.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/17/Marketing-and-Sponsorship/Wisconsin.aspx

CLOSE